Innovation Projects

A new way of doing things, which is commercialized. The process of innovation cannot be separated from a firm’s strategic and competetive context

Adoption of ideas that are new to the adopting organization

Mechanism of Innovation

• Novelty in product or service
• Novelty in process Complexity
• Timing
• Add/extend competetive factors (e.g. From price to quality or choice)
• Robust design (contribute a platform on which other variations can build)
• Reconfiguring the parts (building more effective business networks)